PHILIPPINE TRAVEL EXCHANGE 2011

The Tourism Promotions Board (TPB), the marketing arm of the Philippine Department of Tourism (PDOT), is spearheading the organization of the 10^th Philippine Travel Exchange (PHITEX) 2010. The annual marketing event is scheduled on 01-03 September at the Fiesta Pavilion, Manila Hotel.

Taking the lead in highlighting the country’s unique attractions that a traveler can explore and experience, the TPB and PDOT are inviting 100 international Buyers to the lucrative undertaking. PHITEX 2010's theme is “Awesome Philippines: Awesome Sceneries, Awesome Activities, Awesome Experiences".

The Travel Exchange (TRAVEX) is the principal component of PHITEX wherein pre-selected international Buyers from all four corners of the globe meet up with qualified Sellers of Philippine tourism products in one-on-one business appointments.

Other features of PHITEX 2010 include:

i-LEARN i-CONTRIBUTE that will provide updates on major and emerging markets. Industry experts will be invited to share their insights on how to maximize global opportunities for tourism; and

i-TRAVEL i-EXPLORE (ITEX), (September 03-08) a visual and experiential tour for Buyers that will bring them to key destinations of the country. By actually experiencing what Philippine suppliers have to offer, Buyers can form impressions which are critical to their decision making.

OBJECTIVES:

To provide a venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers;
Entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the archipelago; and
Generate maximum exposure of the Philippine destinations to key target markets and launch packages designed for niche markets.