PHILIPPINE TRAVEL EXCHANGE 2011
Taking the lead in highlighting the country’s unique attractions that a traveler can explore and experience, the TPB and PDOT are inviting 100 international Buyers to the lucrative undertaking. PHITEX 2010's theme is “Awesome Philippines: Awesome Sceneries, Awesome Activities, Awesome Experiences".
i-LEARN i-CONTRIBUTE that will provide updates on major and emerging markets. Industry experts will be invited to share their insights on how to maximize global opportunities for tourism; and
i-TRAVEL i-EXPLORE (ITEX), (September 03-08) a visual and experiential tour for Buyers that will bring them to key destinations of the country. By actually experiencing what Philippine suppliers have to offer, Buyers can form impressions which are critical to their decision making.
- To provide a venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers;
- Entice buyers to include the Philippines in their tour programs or expand their existing tour programs of the archipelago; and
- Generate maximum exposure of the Philippine destinations to key target markets and launch packages designed for niche markets.